whakatūtūā
1. (verb) (-tia) to denigrate, disparage, malign, defame, demean.
Ko te hiahia ki te moni te mea e whakatūtūā nei i te tangata (HKW 1/10/1902:2). / The desire for money is the thing that demeans a person.
Synonyms: muhani, tūtara, whakakino, whakaparahako, whakahahani, whakahariharitae, kehi, whakakinokino, muheni, whakatuohu, muhari
2. (modifier) demeaning, denigrating, degrading.
He kai kino te tupeka, he kai piro, he kai whakatūtūā, he kai whakamate tangata (AO 1/1/1862:25). / Tobacco is a bad food, a smelly food, a demeaning food, a food that kills people.