whakatairanga
1. (verb) (-hia,-tia) to raise up, elevate, promote, advertise, market, emphasise.
I tua atu i tana tirotiro i ngā kōamuamu, he whakaū, he whakatairanga anō tāna mahi i te momo noho tahi me te whakaū hoki i te ōritetanga o ngā iwi katoa e noho ake nei i Aotearoa (TTR 2000:52). / In addition to investigating complaints, his work was affirming and promoting racial harmony and equality of all peoples living in Aotearoa/New Zealand.
Synonyms: mākete, whakapiki, hapahapai, kōkiri, whakatuarā, tautīnei, tārewa, waha, whakahī, whakatārewa
2. (modifier) promotional, advertising.
Mēnā he huatau ōu, he pakirehua kē rānei āu e pā ana ki tēnei tātai whakatairanga reo Māori a te Taura Whiri, kia hohoro te whakapā mai, kia hau ai te rongo ki ngā tōpito o te motu (HM 4/1993:2). / If you have ideas or enquiries concerning this Māori language promotional plan of the Māori Language Commission, contact us urgently so that the information can be spread to all parts of the country.
Synonyms: whakaaturanga
3. (noun) advertisement, marketing, promotion.
E hiahia ana pea koe kia hīkoi atu koe ki te pāremete, inā hoki he nui rawa tō whakatairanga i a koe kia rangona e te motu katoa (TWMNT 4/4/1876:80). / Perhaps you are wanting to take a step towards parliament, because your self promotion is quite extreme, that you'll be heard of by the whole country.
