2. (noun) long white hairs - used for decorating clothing, weapons, etc.
Ka whitia e ia te rapa o tōna taiaha ki runga; ka ruia ngā awe, ka pūaha (JPS 1911:22). / He turned the blade of his taiaha upwards, and shook its tuft of white dog's hair so that it opened out.
3. (noun) strength, power, influence.
I muri tata iho i tōna hokinga mai i Pēwhairangi, ka hora tōna awe ki roto o Ngāti Porou (TTR 1990:164). / Soon after his return from the Bay of Islands his influence spread amongst Ngāti Porou.
Synonyms: kōmārohi, kaha, tino rangatiratanga, marohi, mārohirohi, mana, maru, hiko, ihi, awenga, pū, mana whakahaere
4. (noun) soot.
Kei tua i te awe kāpara, he tangata kē māna e noho te ao nei, he mā (JPS 1907:65). / Behind the tattooed face there is a different person who will inherit this world and he is not tattooed. (A prophecy possibly predicting the changes that have occurred in Māori culture and society. The 'awe kāpara' is the tattooing pigment made from soot.)
5. (noun) soul, an object used by a tohunga in which to place a person's wairua.
Ko te awe he rite anō ki te wairua, engari, koirā te tino o tō wairua. Nā reira, ka noho tonu te wairua e kōrero ake nei koe tō wairua i roto i a koe, engari, ka tīkina e koe tētahi mea pēnei i te matimati nei, i te makawe nei, i te kōhatu nei, i te rau rākau, i te peka rākau, he aha rānei, kātahi ka haria ki te tohunga kia karakiahia e te tohunga. I reira kua noho mai taua mea rā hei awe mō tō wairua, arā, ka hunaia e koe ki tētahi wāhi. Ka haere mai ngā karakia a te tohunga mākutu i a koe e hāngai ana ki a koe kei te huna kē te awe o tō wairua. Nā, e kore e taea te whakamate i tō tinana kia ngaro ai tō wairua (Wh4 2004:224). / The 'awe' is very similar to the 'wairua', but it's the essence of your spirit. And so the spirit that you are talking about dwells within you, but you should procure something such as a fingernail, a strand of hair, a stone, a leaf, a branch, or whatever, and take it to the tohunga for him to perform a ritual chant over. There that thing becomes the 'awe' for your spirit, and so you hide it somewhere. If a tohunga directs ritual chants to bewitch you, then the essence of your spirit is hidden away. So he will not be able to damage your body to destroy your spirit.
