He momo raraunga te raraunga kounga e whakaatu ana i te āhua o tētahi mea, kāore e taea te tatau, te whakaatu rānei i ōna uara ki te tau. I ētahi wā, he kohikohi i te whakaaro o te tangata, ā, mā te kupu tēnei momo raraunga e kawe (TRP 2010:230). / Qualitative data is a type of data that describes the qualities of something which can't be expressed numerically. Sometimes it involves collecting people's ideas or thoughts, and this can only be recorded using words (TRP 2010:230).

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