2. (noun) enthusiasm, interest, motivation.
Nā ana pūmanawa ki te whaikōrero, ki te whakahua kupu whakarite, ki te whakatauākī hoki, i taea ai rātou e ia te whakarika kia aro atu (TTR 1996:143). / Through his oratorical skills and his ability to speak in metaphor and cite proverbs he was able to interest them to take notice.
Synonyms: kipakipa, whakahihikotanga