tohumarau
1. (noun) hashtag - a word or an unspaced phrase prefixed with the number sign (#) used in microblogging and social networking services such as Twitter and Facebook.
E hiahia ana Te Taura Whiri i te Reo Māori kia muia ngā pae pāpāho pāpori e te tīhau, me te karere reo Māori mō Te Wiki o te Reo Māori mā te whakamahi i te tohumarau #tekupu (TTW 18/7/2014). / The Māori Language Commission wishes social media to be swamped with Māori language tweets and messages for Māori Language Week using the hashtag #tekupu.